LITTERBOX

Chief Marketing Officer (CMO), October 2020 - April 2022

Challenge

Moving out of your dorm or apartment is a drag and for college students, there’s often nowhere to store all of your college essentials over the summer; many Northwestern students seek out storage solutions. Simple in theory, but taking on a C-Suite role after the pandemic was a different story. Litterbox is where wildcats store their sh*t.

Skills

Technical/Managerial: Operations, delivery logistics, revenue management, customer relationship management, payment processing, B2C marketing, ambassador program creation, truck driving (literally).

Outcome

In just 1 year, the executive team and I re-launched the Litterbox brand after covid, tripled sales, achieved a 100% delivery rate, 4.9/5 customer satisfaction rate, and generated over $30,000 in sales. Not to mention the hundreds of gallons of water consumed, excessive sweating, and complete exhaustion from physical labor (we moved 200+ students ourselves in 5 days).

Check us out here: https://www.litterboxstorage.com/

Process Highlight

I led marketing efforts to acquire new customers for Litterbox after a 2 year hiatus because of COVID. The main method of acquisition was through Instagram and the NU parents facebook group. I co-created marketing materials on Instagram; creating these materials were particularly “easy” because I was the user myself, so I knew how to frame each post to resonate with users. My favorite, scrappy marketing tactic was that we posted “only 100 spots left,” after having only acquired ~50 users, and we received nearly 100 signups in 48 hours, eventually exceeding our goal.

Project Learnings

This was my first time running a business; I failed fast, but learned faster.

About myself as a leader and entrepreneur:

  • Doing unscalable tasks as an entrepreneurial leader is the best way to identify efficiency areas and build a business.

  • Learning by doing is a skill I’m comfortable with; I had never led a fleet of trucks through Northwestern’s campus on move-out week, but each day the process improved due to my leadership.

  • I was able to build a brand that customers are loyal to and value. Much of this was from transparency, hard work, and authenticity.